Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management. A top cloud company with 200 million users worldwide, SAP helps businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose.
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What’s at the heart of innovation at SAP? Design thinking. Design Thinking with SAP is our unique approach to problem finding and problem solving with a focus on human meaning and empathy. We want to share our Design Thinking journey with you – from 2004 to today.